CHRISTCHURCH, NEW ZEALAND – Effective November 1, 2015, all of the personnel, clients and operations of NZ-based agencies Cabbage Tree Creative and Fountaine Design will be merged into that of international marketing and design agency TimeZoneOne. The acquisitions combine the talented teams of all three companies under one truly global brand, bringing the total to 36 employees stationed around the globe.
Both Cabbage Tree and Fountaine Design are based in Christchurch, New Zealand, and will be combining with TimeZoneOne’s already established team in the city. This merger precedes the Christchurch office’s relocations from their present space to a brand-new building at 579 Colombo St. Together, the three agencies bring more than 34 years of experience in Strategy, Creative and Digital to the table, specializing specifically in travel and tourism. The additions significantly advance the number and quality of services to be provided under the new, integrated team and brand.
“I am delighted to welcome not only the talented people of both Cabbage Tree Creative and Fountaine Design, but also their founders Lawrence Smith and Karl Fountaine to the TZO leadership team,” says TimeZoneOne President and CEO Daniel Thomas. “Together, we represent world-class clients located in New Zealand, Australia, USA and Canada and can now draw on our individual market experience to produce greater results for our clients.”
Cabbage Tree Creative was founded in 1996 and has long been a key player in the region’s marketing industry. As a full-service digital agency, it specializes in web development and design, social media, online marketing and SEO/SEM. Its most notable clients include Interflora, Lake Wanaka Tourism, Mt. Ruapehu, the Tourism Industry Association NZ and Destination Queenstown. Cabbage Tree’s passion for people and unlocking each individual’s creative potential has kept the company at the forefront of innovative content and design.
Cabbage Tree founder Lawrence Smith remarks: “With the world of digital evolving more rapidly than ever, we recognized that an integrated team providing a broader range of services would allow us to innovate and respond to market change more quickly. The merger of three great teams now gives us scale, and a focus truly on delivering great outcomes.”
Fountaine Design has been the visual mastermind behind such brands as the Christchurch International Airport. While functioning as a web partner to Cabbage Tree Creative, the studio has worked on all manner of projects, from corporate identity design, point-of-sale, signage, brochures, through to annual reports, catalogues, print and online advertising, and billboards. Fountaine has a history of balancing all of its client work against long-term business objectives, making its team experts in strategic thinking.
“I’m looking forward to combining our design and print experience with a brand partner who understands digital, fosters a business culture that my clients and staff resonate with, and gives a return on investment which our customers will find compelling,” adds Founder and Creative Director of Fountaine Design, Karl Fountaine. “We’re looking forward to a new learning environment with similar values to ours, and becoming a stronger business in the New Zealand market.”