Gourmet Winter Wonderland

Garrett Popcorn

by Claire McCallum & Todd Gordon

We’ve been keen to work with Garrett Popcorn for years. They’re the tastiest Chicago institution we know. We love how fun their brand is, and it would be remiss of us not to mention that their popcorn is also utterly delicious.

GARRETT CASE STUDY IMAGESArtboard 1 copy 8 v3

Gourmet Winter Wonderland

We’ve been keen to work with Garrett Popcorn for years. They’re the tastiest Chicago institution we know. We love how fun their brand is, and it would be remiss of us not to mention that their popcorn is also utterly delicious.

Delicious

So, you can imagine how excited we were when Garrett called us to speak about a Holiday digital marketing campaign.

Social Media Manager Claire McCallum tells us how the campaign went.

Holiday Gifting

We helped Garrett promote their Holiday popcorn gift range, along with a new addition to their stable of tasty treats, Frango Chocolates. Frango mint chocolates are a bit of a Chicago holiday gift stalwart, and Garrett have added some new tasty treats to the Frango family...

Did someone say Himalayan Salted Caramel? It was a delight to help promote such a covetable product range. Garrett designed an adorable range of holiday gift tins with festive characters (that fox!), and we love the luxe Frango packaging with its gorgeous colours.

Exceptional Return on Investment

The campaign was a game of two halves. The Garrett Popcorn campaign creative resonated with their very loyal customer base, and their Facebook conversion rate and return on investment was nothing short of sensational. We were also delighted with their solid Google Display ROI, particularly for an increasingly challenging advertising medium.

The Frango campaign results were less impressive. However, the challenges we encountered created opportunities for experimentation and learning, and we’re armed with insights to power a more successful Frango campaign.

A Close Collaboration

The Garrett team were interested, engaged, and very open to feedback on content and creative. And we loved how many of their team were involved in the campaign. They take a full collaborative approach to every part of their business – which just so happens to be how we do things. Our values feel very aligned.

The best part was how we experimented together. We did lots of A/B testing, tried new formats, and continually incorporated new insights into the campaign. It was fascinating watching the Garrett team trial various retail tactics, including product bundling, free shipping, and value-adds. We were always fans. Now we’re evangelists.

Facebook advertising spend

1,407% return

Facebook conversions

5,249

Lower Facebook CPA than retail average

79%

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