Inclusive Evolution Creates Affinity
Creating a visual identity for an institution full of talented artists and designers is always going to be a tough ask! We won’t pretend otherwise. It was pretty nerve racking.
When the School launched their new brand, students surveyed felt the logo was clean, modern and contemporary, although some bewailed the simplicity as conservatism, craving a more artsy creative expression of their institution.
This reaffirmed the vital importance of including your key stakeholders in your brand evolution. While decision by committee is rarely a rewarding experience, paying your audience the compliment of seeking their input on your image and giving them an insight into the design process, can pay dividends by creating a sense of ownership.
TimeZoneOne is proud to help The Magnificent Mile promote The BMO Harris Bank Magnificent Mile Lights Festival. Created by The Magnificent Mile community for the people of Chicago, the Festival is a holiday tradition attended by a million people, and a live TV spectacle, shown nationwide.
In June 2017, a friend at Expedia called Daniel and asked if we might be interested in putting together a proposal to evolve their activity email marketing.