Here at TimeZoneOne, I'm both a content generator and a webmaster, which means I oversee content from birth, to the day it finally lives on a website. I'm like a dad of ideas.

My specialty is in writing and editing, with a focus on adapting the voice and tone of your content to appeal to your visitors. I find an odd delight in shaping content through the lens of your overall strategy. I know it’s a bit weird, but there it is. I like my job.

Much of my time here at TimeZoneOne is spent managing EnjoyIllinois.com for the Illinois Office of Tourism, for whom I also contribute content for public relations, newsletters, and anything else that needs a keen editor's eye and ear.

 

In my six months at TimeZoneOne, I've come to love our integrated approach to projects. Not only does it make for better results for you, it also satisfies both sides of my brain. I love to be creative, but I also love to solve problems and learn about digital strategy. Sending a support ticket to our developers is actually fun for me, since it means I get to work with them!

Though Chicago has been my home for over six years, I'm originally from western New York State. As such, I'm a diehard fan of the Buffalo Bills, which, if you know anything about NFL football, also makes me a masochist.

When I'm not rooting for another hopeless Bills season, I'm either writing or performing comedy around the city, including at the (world-famous, we'd like to think!) iO Theatre.

P.S. Since you now know both things about me, here's an article that combines two of my biggest passions—writing and the Bills—which I wrote in my past life at Groupon.

Recent Projects with Zack

All Projects

ILLINOIS MADE CASE STUDY IMAGES 1
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Marketing Destinations/ Video

Illinois Made

In summer 2017, our video crew hit the road. They drove from the north of Illinois to the southern forests, interviewing 15 Illinois Made artisans and filming their stories. Videographer Johnny Hall tells the tale.

Solar Eclipse Illinois 2017

Marketing Destinations/ Experiences & Events

Total Solar Eclipse

On August 21, 2017, nearly 200,000 people traveled to Southern Illinois to experience total darkness in the middle of the day. It was the first solar eclipse in nearly 40 years, and NASA identified the Carbondale area and the village of Makanda as the best place to see it!

ILL GOV CASE STUDY IMAGES 1
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Marketing Destinations/ Travel Trade Marketing

Illinois Governor’s Conference on Travel & Tourism

TimeZoneOne produces the annual conference for Illinois’ tourism industry. Every year, we aspire to curate a compelling content rich event, relevant to the diverse and dynamic businesses hosting and entertaining Illinois visitors.

All Projects

Recent Articles by Zack

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Brand Strategy/ Content Creation

Inspiring Visitors to Illinois

From snackable mobile content, to video first, today’s travelers demand destination websites that are relevant, useful, and inspiring. And that’s exactly what we delivered with the new website for the Illinois Office of Tourism.