Your Free Guide to Making Digital Display Pay

by Claire McCallum & Todd Gordon

Banner ads can be an excellent way to stake your brand’s claim on the web. But sometimes, they don’t live up to the hype. Put your banner creative through this litmus test of best practices and up your game with your free guide to creating banners that deliver results.

Grab Your Free Guide to Banger Banners and Up Your Game!

Looking to stake your brand’s claim on the web? Then banner ads are an excellent way to do it. They plant you out there in front of your target audiences and are a simple and effective way to drive results.

But sometimes, they don’t live up to the hype. And between mobile usage, ad blockers, reduced ad inventory and low click-through rates, you might be feeling pretty disillusioned by display advertising and programmatic buys.

But before you cut and run and put your budget elsewhere, make sure you aren’t throwing the baby out with the bath water. Put your banner creative through this litmus test of best practice.

You'll learn six steps for success:

  1. Set clear goals
  2. Craft a strong call-to-action
  3. Reflect your brand
  4. Write compelling copy
  5. Select effective imagery
  6. Choose the right size and type of banner

And we've chucked in a bonus refresher on banner ad targeting options, because sometimes a ten-thousand-foot look at your targeting options can make a world of difference to a campaign.

And the best bit? It's all free, because you're awesome and we want your business to succeed.

Now grab your guide below and get crafting banger banners that bring home the bacon!

Grab Your Free Guide to Banger Banners

You’ve got a great brand. Now rep it with great ad banners. With these six steps, we think you’ll have no problems. Let us know how it goes! Or if you’d like a little more guidance, we’re here to help. Simply email our digital marketing maestro, Todd Gets Results Gordon at [email protected]

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About the Authors

Claire McCallum

Claire McCallum

Social Media Manager

I’m TZO’s Social Media Manager, the cog that connects the content and digital teams, and amplifies your story to the people that matter.

Todd Gordon

Todd Gordon

VP Digital Marketing & Media

Everything and anything digital at TimeZoneOne comes under my purview. I deliver digital strategies and solutions that help meet your business goals.

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