Grab Your Free Guide to Banger Banners and Up Your Game!
Looking to stake your brand’s claim on the web? Then banner ads are an excellent way to do it. They plant you out there in front of your target audiences and are a simple and effective way to drive results.
But sometimes, they don’t live up to the hype. And between mobile usage, ad blockers, reduced ad inventory and low click-through rates, you might be feeling pretty disillusioned by display advertising and programmatic buys.
But before you cut and run and put your budget elsewhere, make sure you aren’t throwing the baby out with the bath water. Put your banner creative through this litmus test of best practice.
You'll learn six steps for success:
- Set clear goals
- Craft a strong call-to-action
- Reflect your brand
- Write compelling copy
- Select effective imagery
- Choose the right size and type of banner
And we've chucked in a bonus refresher on banner ad targeting options, because sometimes a ten-thousand-foot look at your targeting options can make a world of difference to a campaign.
And the best bit? It's all free, because you're awesome and we want your business to succeed.
Now grab your guide below and get crafting banger banners that bring home the bacon!
On March 1, we invited six marketers to share their top tips. Read on for videos and pictures of the event, and details of the next marketing networking talk.
Last week Facebook unleashed a major change to the News Feed algorithm that’ll not only affect the content you see during your daily scroll, but when and how often your business gets screen-time with your followers.
Putting yourself in your customers’ shoes is nothing new from a sales and marketing perspective. So given that customer focus is old hat, why the hullabaloo about UX?