MAKE YOUR NEXT TRADESHOW PAY

Free Tradeshow Marketing Guide

by Elizabeth Davidson

TimeZoneOne teamed up with Hurunui Tourism, SKOPE Refrigeration, Perception PR, Lake Wanaka Tourism, and Whale Watch Kaikoura to share with you our five steps to tradeshow and expo success. Download your free guide now.

Tradeshows are awesome. Inspiring speakers, mountains of free branded swag, and most importantly, all sorts of ways to grow your fame as a player in your industry, make connections, and generate new business leads.

But tradeshows aren’t just fun. No! Tradeshows can be an effective way to grow your fame as a player in your industry, make connections, and generate new business leads.

However, they can also be expensive and time consuming, and under deliver on investment. Not to mention the awkward social events, bland buffet lunches, and horrifying hotel carpeting.

But all that usually isn’t the fault of the tradeshow. (Well, maybe the lunches are.)

It’s because businesses often underestimate the planning and effort that it takes to make a tradeshow a success. Tradeshows are a hard slog. However, done well, they can really deliver.

In this guide, we take you through the five steps to tradeshow and expo success.

  1. Target
  2. Plan
  3. Build Buzz
  4. Activate
  5. Nurture

With Tips from Tradeshow Experts

We bring the theory to life with top tips from tradeshow experts who’ve aced more tradeshows than we’ve had hot dinners.

  • Shane Adcock, Hurunui Tourism
  • Rebecca Jelley, SKOPE Refrigeration
  • Nicolette le Cren, Perception
  • Geoff Marks, Lake Wanaka Tourism
  • Lisa Bond, Whale Watch Kaikoura

At the end of the free guide you’ll be equipped with practical tips and inspiration to make your next tradeshow pay off properly. And hopefully you’ll have fun, because while tradeshows are hard labour, they don’t have to be a grind. 

Sound good? Download your free tradeshow guide below.

Get Your Free Tradeshow Guide

TimeZoneOne teamed up with Hurunui Tourism, SKOPE Refrigeration, Perception PR, Lake Wanaka Tourism, and Whale Watch Kaikoura to share with you our five steps to tradeshow and expo success. Download your free guide now.

GET YOUR GUIDE

About the Author

Elizabeth Davidson

Elizabeth Davidson

Director of Content Strategy & GM New Zealand

I’m a strategist and storyteller, helping you focus in on your customers’ dreams and needs to create a marketing strategy and brand story that will connect with them emotionally.

Related Articles

All Articles

Storytelling

Content Creation/ Content Strategy

Learn How to Win Travellers and Inspire Influencers

We're hosting a free 30-minute webinar on Thursday 26 April, 2pm NZT, perfect for destinations, attractions, and adventures.

Membership Marketing

Brand Strategy

We're Exploring New Horizons with our New Arrivals

Our North American partners can expect even more added value as we welcome two new strategic marketing experts to our team.

Group

Brand Strategy/ Consumer Marketing/ Social Marketing

Six Marketers. The Recap

On March 1, we invited six marketers to share their top tips. Read on for videos and pictures of the event, and details of the next marketing networking talk.

All Articles