Are Your Social Images Up To Date?

Social Media Image & Video Specs

by Claire McCallum

Get the latest social media image and video specs. Profile pictures, cover photos, link previews, and adverts for Facebook, Instagram, Twitter, Pinterest and YouTube.

Facebook

 We Can't Find That Page

 

Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

960x960 at 300dpi

-

Note the square upload, but circular visibility

Cover Photo

Image or Video

Upload an image that is 820x461

Specs

Your image will crop to 820 x 312px on desktop and  640 x 360px on mobile

Shared Image

Image

1200x630

-

It's not likely to show up on everyone feed. The more people engage with your post, the more others will see it.

Link Preview

Image 

Small square 154x154, or Larger rectangle 1200x628

-        

You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Highlighted Image

Image

1200x717

-

-

News Feed Image

Image

1200x900

-

-

Event Image

Image or Video

1920x1080

-

-

Static Ad

Image

1200x628

Specs

Keep text to a minimum or risk reduced reach. Some more reading for you on specs. 

Carousel Ad

Image

Specs

 

 

Video Ad

Video

-

Specs

Video ad tips from Facebook

Collection Ad

Mixed Media

Specs

-

Canvas Ad

Mixed Media

Specs

Mock-up ads using Creative Hub

Page Likes Ad

Image or Video

1200x444

Specs

-

 

Instagram

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

110x110 min / 180x180 optimum

-

Note the square upload, but circular visibility

Square Post

Image

500x500 minimum / 1080x1080 optimum / max 30MB

-

Note everything is cropped square at the profile view

Landscape Post

Image

600x315 minimum / 2063x1080 optimum / max 30MB / 1.91:1 ratio

-

Note everything is cropped square at the profile view

Vertical Post

Image

600x750 minimum / 1080x1350 optimum / max 30MB / 4:5 ratio

-

Note everything is cropped square at the profile view

Video Post

Video

-

Specs

 

Story Ad

Image or Video

Specs

Specs

-

Feed Ad

Image or Video

Specs

Specs

-

 

Twitter

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

400x400

-

Note the square upload, but circular visibility

Cover Photo

Image

1500x500

-

Note the window of visibility on mobile

In-Stream Photo

Image

506x253 / 2:1 ratio

-

-

Landscape Video

Video

-

Specs

-

Portrait video

Video

-

Specs

-

 

YouTube

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

800x800

-

-

Cover Photo

Image

2560x1440 

-

-

Video Uploads

Video

-

Specs

-

 

Pinterest

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

165x165 

-

Appears at 32x32 / Max 10MB

Board Display

Image

222x150

-

-

Static Upload

Image

Optimal: 600x900 or any 2:3 ratio / Portrait: 600x750 or any 4:5 ratio / Square: 600x600 or any 1:1 ratio / Infographic: 600

  More specs 

Promoted Video

Video

-

Specs

-

 

Snapchat

 

 

Image Formats

Static Upload

Video Upload

Notes

10-Sec Video

Video

-

Specs

-

Long-Form Video

Video

-

Specs

-

Snap Ads

Mixed Media

Specs

-

 

Google+

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Profile Picture

Image

250x250 

-

-

Cover Photo

Image

1080x608

-

-

Shared Link Thumbnail

Image

150x150

-

-

Shared Image

Image

479x373 (display) / 2048x2048 maximum

-

-

Shared Video

Video

Shows in feed as 497x279

More info

 

 

Linkedin

 We Can't Find That Page

 

Image Formats

Static Upload

Video Upload

Notes

Company Logo

Image

300x300 / max 4MB

-

-

Company Cover Photo

Image

1536x768 optimal / 1192x220 minimum / max 4MB

-

-

Banner Image

Image

646x220 / max 2MB

-

-

Hero Image

Image

1128x376 / max 2MB

-

-

Company Photos

Image

900x600

-

More specs

 

About the Author

Claire McCallum

Claire McCallum

Social Media Manager

I’m TZO’s Social Media Manager, the cog that connects the content and digital teams, and amplifies your story to the people that matter.

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