Megan Lally, VP Strategy and Growth
Megan Lally joins us with more than 20 years' experience helping household brands innovate and grow their businesses. Her portfolio includes Citigroup, Kraft, Kashi, Walmart, Walgreens, and many Procter & Gamble brands, including Gillette, Pepto-Bismol, and Olay.
We're thrilled that she'll now be bringing that experience to our partners—and we're looking forward to learning a thing or two from her, too.
Megan can help you with:
- Developing your marketing strategy
- Building your brand
- Planning and executing integrated marketing campaigns
- Influencer marketing
In May this year, the EU is introducing new data protection rules for residents, called General Data Protection Regulation, or GDPR. If you collect any marketing data about people who live in Europe, then you’ll need to review how you do it—or risk a hefty fine.
Best practice is helpful, but best practice is simply what worked in the past. It’s not a guarantee. And it doesn’t leave room for innovation.