Exceptional Growth in Enrollment & Continual Improvement
In our first year working with Saint James, we achieved exceptional results. This spectacular growth was a result of dramatic improvements to their website, coupled with an extremely effective digital marketing campaign, and a portfolio of integrated branded communications.
After you start with a bang, it can be a challenge to maintain momentum. It’s that tricky second novel that gets us all! However, by refining audience targeting, continual digital optimization, and A/B testing we continued to improve the School’s quality of leads and grow conversions.
From 2010 – 2015 the School enjoyed a 4-7% click through rate on digital advertising. The education industry’s pay per click average click through rate is 1.72%. During this period, we also worked with the School on their roadshow events in the US and Canada, and helped them develop their content marketing strategy. By 2015, Saint James was one of the fastest growing medical schools in the Caribbean. They had three Caribbean campuses, and a student body numbering over 1000, as well as hundreds of students in residencies. They had graduates practicing medicine throughout the United States and the world.
Finding Their Truth
In 2017 the School felt it was time to review their brand story. They needed a clear sense of purpose, and credible brand promises differentiating them from other Caribbean Medical Schools. They also wanted to appeal to a high caliber of students, and continue to grow enrollment.
Measurable success factors included:
- Continuously growing quality leads
- Continuously growing applications
- Raising USMLE first time pass rate and residency match rate
We worked with the School to identify their strengths and align these with medical students’ dreams, needs, and concerns. Our goal was to develop key messages that feel authentic, ownable, and resonate with students. The School invested in developing high quality imagery and video, and we further refreshed their website. In 2017 the School achieved:
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