I lead the team here at TimeZoneOne. I can help you come up with marketing strategies that increase revenue and deliver results and true ROI for your business. I can also deliver powerful business strategy that works on the frontline to grow business and improve your customers’ experiences.

I came to Chicago from New Zealand more than ten years’ ago, and since then, I’ve fully immersed myself in the Chicago tourism industry.

I moved here to become GM at John Hancock Observatory, where I rejuvenated the brand, majorly boosted attendance and financial performance, and drove innovation with the creation of the world’s highest skating rink.

I also serve on the Board of Directors of The Magnificent Mile® and the Chicago Police Foundation. I currently also serve as the President of the Australian New Zealand American Chamber of Commerce, and have co-chaired the BMO Harris Magnificent Mile Lights Festival. I previously led the World Federation of Great Towers in 2005, and served as its Executive Director.

And that’s a big part of what we fundamentally do here. We solve problems. You might come to us because you’re not getting the numbers you want from your website. Or you want a more innovative or creative campaign than what you’ve got out there. That’s the problem-solving component.

Then there’s the other part of the equation: telling stories. We solve problems, and tell stories. It’s the “telling stories” where the rubber hits the road. It’s something we’re very skilled at—not just telling the stories, but telling the right stories, to the right people. Making it relevant for them, and reaching them in the right way.

We integrate here. We combine the strategic approach, the digital approach, and also the creative and content side. We leave no stone unturned when it comes to communications, marketing, and advertising. We really focus on the ROI for you. Because you, your business, and your customers—that’s why we’re here. And that’s why I’m here.

Recent Projects with Daniel

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Public Relations


TimeZoneOne supported the Illinois Office of Tourism's "Amazing For All" campaign with a lively activation in Chicago's Boystown neighborhood.

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Public Relations

Chicago Wolves 25th Anniversary Season

The Chicago Wolves had 24 years of a rich and successful history, ever since their first game before a sellout crowd in 1994. We set out to help the team make the 25th year the best yet.

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Lights Festival 17

TimeZoneOne is proud to help The Magnificent Mile promote The BMO Harris Bank Magnificent Mile Lights Festival. Created by The Magnificent Mile community for the people of Chicago, the Festival is a holiday tradition attended by a million people, and a live TV spectacle, shown nationwide.

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Recent Articles by Daniel

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COVID19 Marketing Planning

Keeping your marketing house tidy during COVID-19 (Update #2)

Every once in a while, you've got to do the deep clean. Now is the perfect time. While you may have suspended or postponed major campaigns, think about ways you can get yourself better set up for the future.

COVID-19 Coronavirus is affecting marketing and travel globally

Marketing Destinations/ Travel Trade Marketing

Marketing and Tourism in the age of COVID-19

Travel bans, closures and trade challenges affect businesses globally due to COVID-19 Coronavirus. What can marketers and destinations do in the meantime?

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Words from our CEO on our 25th Anniversary

In 1994, we started as a little kiwi agency that wanted to take marketing to the world. We quickly did just that—and continue to do so today. Hear the full story from our CEO, Daniel Thomas.


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