The Alpine Pacific, is New Zealand’s newest touring route, 450kms of spectacular scenery winding past wineries, alpine thermal pools, wild surf, and whales.
Lizzie and Christine talk about what it feels like to build a beautiful brand.
Developing Visitor Personas
Every strong story starts with an understanding of your audience. One size fits all messaging is dead and done. We’re in the age of personalised messaging served to targeted groups of individuals. We help our partners tailor their brand stories to resonate with their target audiences.
We’ve developed two detailed visitor personas for the Alpine Pacific Touring route. These build on the basic targeting identified by the committee, with further research, and our understanding of the New Zealand domestic visitor market. We considered their motivations for touring the Alpine Pacific, key visitor insights, and stories to appeal to the interests of each personas.
It’s a privilege to be able to turn the skills we’ve honed working for destinations and travel companies around the world, to making our own region more economically vibrant. And it’s a vast pleasure to share the beauties we know and love with the wider world. We believe the Alpine Pacific is destined to be known as one of the top scenic routes in the world. If you’re lucky enough to live in New Zealand, the Alpine Pacific is packed with unforgettable experiences right on your doorstep. So, hit the road and take your time to savour the moments.
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