What are your marketing goals? Need a strategy? Have a vision? I’m your gal. I’m part of the client engagement team at TZO. I’ll help create a strategy to achieve your marketing goals and make your vision come to life from start to finish with the TZO team.

Things I thrive on: organization, planning, strategy, analytics, more planning, some more data and analytics and results. I love dabbling a little bit in everything – which makes a role on the account team oh-so fun. I get to touch every aspect of your vision or project from start to finish, including developing a strategy based on your marketing goals; media planning and execution; creative development; website analytics; consumer research and profiling; campaign results and analytics, and so much more. 

My background is in media planning and analytics with a focus on digital media. I also have extensive experience in relationship management. I am an incredibly curious person. I enjoy learning new things, being challenged, and thinking outside the box as much as possible. Anything that can combine data, strategy and analytics with creativity excites me.

I’m a Chicagoan – turned Milwaukeean – turned Tennessean – and finally turned back Chicagoan! I’m all about living through experiences – whether it’s traveling to a new place, feeling the rhyme at a concert, or watching a favorite team win a game. Enriching the lives of others through experiences is my passion.

I have three main passions: traveling, music, and hockey (notice how two of the three relate to TZO!? It makes the job very enjoyable). I love to travel anywhere and everywhere. One of my life goals is to go to all 50 states before I’m 50.

I absolutely love all kinds of music, but my favorite was refined after living in Tennessee for two-and-a-half years — country music (Thomas Rhett if you’re reading this – you are my favorite, please hangout with me). I’m an avid hockey fan. Growing up in the Chicago area, I watched the Chicago Blackhawks rise to stardom. But there is nothing like an AHL game – the energy at the Chicago Wolves is unreal!

Recent Projects with Alison

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PR/ Experiences & Events

Chicago Wolves 25th Anniversary Season

The Chicago Wolves had 24 years of a rich and successful history, ever since their first game before a sellout crowd in 1994. We set out to help the team make the 25th year the best yet.