Our integrated approach offers you stronger results and better ROI. Discover how creative integration pays off for TimeZoneOne clients.
When we began our partnership with the Wolves we embarked on a six-month program of research. We uncovered powerful insights into the Wolves’ core fan groups and their motivations, including specifics about who attends games on different days of the week and what experience each group of fans is seeking. These insights have fueled all marketing activity from brand positioning, to tactical media buys.
The Wolves brand repositioning rollout included a new website, digital marketing, outdoor advertising, print and digital media, print marketing collateral, event promotion and social squad activation. We also handle media planning and buying for the Wolves in affiliation with US Interactive Media.
Just as valuable as the growth in ticket revenue, is the unifying effect the brand repositioning has had for Wolves fans. Hungry for more has become a powerful rallying cry. The combination of a strong brand platform with targeted messaging has seen exceptionally high 2017 season ticket renewals and we’re hungry to see what the 2016-17 season brings the Wolves.
- 190% increase in digital conversions (2015 – 2016)
- 168% increase in digital revenue (2015 – 2106)
- 100% + season ticket renewal rate for 2016-2017. First time in many years.
Saint James School of Medicine
We were engaged by this medical school to rebrand and relaunch the school in the crowded and competitive Caribbean medical school market.
Caribbean medical schools are a highly-commoditized market. There are three top-tier schools, which outrank many US medical schools for performance. Below that there are more than 30 schools offering similar services, differentiated only by academic results (often not disclosed), price and location. In this aggressive market, the importance of integrated branding and effective communications cannot be understated.
We worked with the school to identify their key strengths, and align these with medical students’ concerns, needs and dreams. We invested in developing quality, authentic imagery and video.
When we started working with Saint James School of Medicine we achieved exceptional results in the first year.
- 205% increase in enquiries.
- 200% increase in student applications.
- 197% increase in enrolled students.
- Grew revenue by US $9 million in 12 months
By refining targeting, optimization, and A/B testing we continue to improve the quality of leads and grow conversions. We launched a new website for the School in January 2014, and since then we have achieved:
- 128% increase in leads on the same period in 2014
- 270% increase in website traffic
- 241% increase in sessions
- 238% increase in page views
Saint James now presents itself as one of the top schools in the Caribbean and attracts applicants with qualifications on a par with the most established Caribbean Medical Schools.
Chicago’s Magnificent Mile
The Magnificent Mile Association is a membership organization promoting the businesses and attractions of The Magnificent Mile district. TimeZoneOne were engaged to enhance the digital presence of The Magnificent Mile. After the successful launch of a new website which proved to be an effective lead generation tool. the association continued to work with TimeZoneOne on a range of integrated marketing initiatives.
We create multiplatform campaigns to promote events like The Magnificent Mile Shopping Festival presented by MasterCard and the BMO Harris Bank Magnificent Mile Lights Festival. We also work with the association on out of home advertising, promotional materials like brochures, and corporate materials like annual reports.
Goals and KPIs are related to increasing the number of visitors to The Magnificent Mile, growing visitor numbers at key Magnificent Mile events and promoting strategic partnerships.
- 92% growth in website traffic in the first year (2012-2013)
- 7.1% conversion rate from member listings*
- 25% increase in digital marketing impressions to 3.9 million (2013 -2014)
We partner with Massel, an Australian owned food brand producing stocks and seasoning for the retail and food service industries. Our goal is to launch the Massel brand as a new product to the American market.
The US bouillon and seasoning market is crowded and competitive. Competitor brands like Maggi and Knorr are owned by multi-national conglomerations with substantial advertising budgets many times that of Massel.
Massel has 73.3% of market share in Australia and is positioned as a mass market product. Their US marketing budget doesn’t permit this approach. To differentiate the Massel brand in the highly-commoditized US retail food market we conducted market research to identify a strategic niche. We focus on marketing Massel as a gluten-free, all natural product to the growing number of health-conscious consumers.
Marketing initiatives include:
- Influencer partnerships
- Twitter parties
- Using third-party email lists
- Public relations and media outreach
- Sample packs for media/bloggers/key influencers
- Trade shows
- Digital marketing
- E newsletters
- Digital content strategy and content creation
- 100% growth in organic website traffic (2015 – 2016)
- 35% growth in US Facebook community (2015- 2016)
*To put this in context, the 2015 Direct Marketing Association Response Rate Report has a conversion rate for digital media, ranging from a low of 1.1% for display to a high of 5% for mobile. The Magnificent Mile’s website converts at over twice the average conversion rate of other digital media.