Wanaka is a luxury destination in the South Island of New Zealand. TimeZoneOne collaborated with Lake Wanaka Tourism on a full website redevelopment in 2016, including content strategy, visitor personas, and post-launch optimization. The new site launched December 2016.
“Lake Wanaka Tourism worked closely with the team at TimeZoneOne on our new website. We thought we had a great site, but the proof is always with the way visitors interact with the content and flow through to the product.
Since launch in December 2016, referrals to our member business websites (a key metric for us) increased by 128% over the same period last year, a fantastic result! Plus, the feedback and accolades from our members and industry colleagues has been extremely positive.
The design of the site has given us a powerful platform to express our brand story and reinforces our positioning nicely. The best part is that we are only just starting on getting the site really performing.”
James Helmore, General Manager, Lake Wanaka Tourism
To experience Wanaka for yourself visit lakewanaka.co.nz