What's the Most Engaging Type of Digital Content?

FOMO is real, and it’s partially why Instagram Story content has blossomed as one of the best ways to engage with your audience. It’s only available for 24 hours, which creates a sense of urgency for users to not miss out. In recent years, Instagram’s platform growth has been primarily due to Instagram Stories.

People crave timely content, and there’s nothing more timely than something happening literally right this second. Live video creates that FOMO feeling, and the time sensitive content has high value. Of course, live videos can be saved and shared later, giving you double the value.

Visuals do a better job of conveying information quickly (sorry, writers). Which is why infographics are one of the greatest ways to drive engagement. It’s a much shorter process to understand the message, especially if it’s complex.

People love to hear about a brand from a consumer perspective, which is why User Generated Content is one of the most engaging forms of content. Despite being on a branded platform, it's a non-branded message. This is really good for brands, because consumers don’t just buy into anything these days — they need proof. And in this case, UGC is “social proof” that shows the everyday user that your brand is what you say it is.