Words from our CEO on our 25th Anniversary

In 1994, we started as a little kiwi agency that wanted to take marketing to the world. We quickly did just that—and continue to do so today. Hear the full story from our CEO, Daniel Thomas.


In 1994, we started as a little kiwi agency that wanted to take marketing to the world. We quickly did just that—and continue to do so today.

After launching with New Zealand’s AMI Insurance, we soon opened an office in London, where we took on the UK accounts of Strathclyde Transportation Corporation and AMEX Platinum.

But we’ve always looked at the next big step. That momentum saw TimeZoneOne Inc. formed in the Midwest of the mighty US of A.

It was a pivotal moment for us. It led to us becoming the agency of record for a (then) small business called Crocs. Tasked with making a very comfortable-but-pretty-ugly shoe appeal to the world, our teams rose to the challenge and helped Crocs go from a moderate $35M success to a $900M giant. It also helped us win the marketing industry’s most sought-after award, the Effie.

I met the founders of TZO when I moved to the US in 2007. I was a client: I hired the agency to help me rebrand one of the city’s most iconic tourist attractions. I quickly appreciated not only their innovative work and style, but the people as well. People with passion. People with purpose. People on a journey.

Eventually I joined that journey, taking the risk as an entrepreneur to take the business over and on to its next chapter.

And there have been many chapters since. When I started, we had seven people. Today we have 42, in three countries.

There’s a lot of people to thank for that. Our client partners, who are the reason we do what we do. Our families who help make it all happen. And, of course, our current and former staff. Whether they’ve been with us 5 months or 25 years, they’re all in my thoughts of appreciation every day.

As the year continues, we’ll involve you all in our celebrations. Not just remembering the past, but learning, laughing and continuing to do what we do well: tell stories and solve problems.

We’re excited by what we’ve built for the future. A future I hope you’ll continue to join as we take your stories to the world.

Thank you for your support and your partnership. And all the best for the next 25 years and beyond,

Daniel Thomas
President & CEO, TimeZoneOne

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