Best practice is helpful, but best practice is simply what worked in the past. It’s not a guarantee. And it doesn’t leave room for innovation.
Your marketing budget is up … your social media game is legendary … and millennials still don’t care about your brand. Up your millennial marketing game, with our guide to the elusive Generation Y should we care?
Millennials. They're a huge economic force. And a dirty word in marketing because they're so tough to engage. And that might be because they've grown up on social media, they get marketing, and they don't care.