Why is Massel so awesome? Well, apart from their stocks and seasonings being vegan, gluten-free, low sodium, and seriously good for you, we love Massel because their products are delicious. A Massel stock cube in your sauce or your soup elevates your food from tasty, to crazy-tasty.
But there’s more! You probably know that one of the top five things you can do to slow climate change is eat a plant-based diet. Not only were Massel way ahead of the eco-conscious eating curve when they launched their first vegan stock in 1982. They were also way ahead of the trend for purpose led businesses.
Their three founding principles are:
- Vegetable based products are better and healthier.
- Vegetable based products are not just for vegans and vegetarians. They’re better for everyone and they can be just as tasty as a meat based equivalent. Tastier even!
- Affordable vegetable based products are the way of the future. They make sense for us all, for our health, for our planet and for our pockets!
We’re proud to work with Massel because they’re an inspiring organisation who improve people’s lives, and the world in which we live. We’ll raise a cup of soup to that!
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