Illinois is #AmazingForAll

TimeZoneOne supported the Illinois Office of Tourism's "Amazing For All" campaign with a lively activation in Chicago's Boystown neighborhood.

In 2018, the Illinois Office of Tourism launched a new LGBTQ and diversity campaign, “Amazing for All.”

To celebrate and support the new initiative, the TimeZoneOne team organized a community activation at Chicago’s Northalsted Market Days – the largest street festival in the Midwest – where it got incredible visibility and was deemed a sweeping success. Through earned and social media, the event generated significant awareness of the Amazing For All campaign and further cemented Illinois as a champion of diversity.

Awards

TimeZoneOne received several honors for this campaign, including

  • PRSA Chicago’s “Best of Skyline” Finalist (including a perfect score)
  • PRSA Chicago’s Skyline Award for the “Events fewer than seven days” Category
  • Publicity Club of Chicago’s Golden Trumpet for the “Special Events” Category

The Activation

At the heart of the activation in Chicago’s Boystown neighborhood (America’s first recognized gay village) was a 6'x23' wooden “Amazing for All” wooden sculpture, designed and produced by local artist and LGBTQ ally Matthew Hoffman, who is now in the state’s Illinois Made Program. 

TZO executed key marketing tactics before, during and after the event to maximize exposure.

On the day of the event, we hosted eight LGBTQ and drag queen influencers to promote the event and direct followers to the a dedicated landing page. We shared live social media content throughout the weekend with Enjoy Illinois’ 300,000+ followers and had a dedicated team member allocated to community management to field any comments—positive or negative—on the content.

We also ran a custom AFA Snapchat geofilter throughout the event and secured interviews from local broadcast and LGBTQ media with the IOT director.  

After the event, press materials were distributed to media in key domestic markets and IOT’s five international target markets. We repurposed our influencers’ content for paid campaigns on Instagram feeds and stories, as well as Facebook canvas, plus populated the Amazing For All landing page with a feed of UGC from the activation.

The sculpture is now a permanent landmark in Boystown and continues to generate social conversation.

Key Results

Increase in Social Media Traffic to AFA Landing Page

350%

Number of Users Reached on Instagram Alone

61,019

Increase in Usage of #AmazingForAll Hashtag

55%

National and International Earned Media Impressions in IOT's Key Markets

28.5 Million

Increase in Average Daily Page Views to Landing Page

556%

Number of Likes Generated by Our Eight Social Media Influencers

8,500

Related Case Studies

All Case Studies

IMG 0063 v4

PR/ Experiences & Events

Chicago Wolves 25th Anniversary Season

The Chicago Wolves had 24 years of a rich and successful history, ever since their first game before a sellout crowd in 1994. We set out to help the team make the 25th year the best yet.

LIGHTS FEST CASE STUDY IMAGESArtboard 1
Play Video

Experiences & Events/ Creative

Lights Festival 17

TimeZoneOne is proud to help The Magnificent Mile promote The BMO Harris Bank Magnificent Mile Lights Festival. Created by The Magnificent Mile community for the people of Chicago, the Festival is a holiday tradition attended by a million people, and a live TV spectacle, shown nationwide.

ROUTE 66 CASE STUDY IMAGESArtboard 1

Experiences & Events/ Travel Trade Marketing

Route 66 Activation in London

The first stage of a traveler’s decision-making journey is “dream”. They need to be inspired with something that gives them a taste of a destination. Coming up with new ways to do that is a challenge—but we found a winner when we brought a little of Route 66 to London’s Regent Street Motor Show.

All Case Studies