TimeZoneOne landed a Silver Trumpet Award in the special events category for their Chicago Wolves 25th Anniversary communications campaign. In conjunction with the launch of a new brand campaign, TimeZoneOne’s PR team planned a full season of events and activities to take the team’s visibility and perception to new levels. From private, to public, to intimate and large-scale events, the PR team honed the Chicago market to bring wide spread awareness of the Chicago Wolves games and 25th anniversary festivities. A stand-out initiative in the campaign that maximized fan engagement and brand awareness included positioning larger than life goalie masks in a highly visible location on Michigan Avenue. The masks could be seen starting in August, all the way through to the October home opening game as part of a media kick-off event. The earned media push concluded with the State of Illinois issuing a proclamation declaring October 14 as Chicago Wolves Day, in recognition of the organization’s 25th birthday and its contribution to the Chicagoland community since 1994.
After opening day, the goalie masks were dispatched to other key areas across the city, including Allstate Arena, the Rosemont Village ice rink and the Brookfield Zoo ice rink, which is sponsored by the Chicago Wolves. During the same campaign, TimeZoneOne developed a brand-new Wolves website to help streamline the path to ticket purchase. In addition to earning PCC Trumpet Awards, TimeZoneOne was also recently honored with silver and bronze 2019 Telly Awards for its creative and digital work for the Chicago Wolves online ads, “There’s No Such Thing As Too Much Hockey.”
“We are elated with the incredible work TimeZoneOne has put forth for the Chicago Wolves brand,” said Mike Gordon, President of the Chicago Wolves. “The agency has been an essential partner over the years, and earning multiple awards for its creative content and public relations work in recent weeks for the franchise is a true testament to the type of talent we have working with us day-in-and-day out.”
For more information about TimeZoneOne and its award-winning work with the Illinois Office of Tourism, Chicago Wolves, and other global marketing campaigns, please visit Our Work.