You might have seen “third-party cookies” in the news recently, and that things are changing with how you can target online advertising. Here's the low-down on what's happening.
Engagement. It’s a common goal of social media advertising, because it shows that your target audience is — you guessed it — engaged. But what does that really mean?
Travel bans, closures and trade challenges affect businesses globally due to COVID-19 Coronavirus. What can marketers and destinations do in the meantime?