Regular 'Universal Analytics' users have probably seen the notifications prompting you to move over to Google Analytics 4. What's changing, and what do you need to know?
You might have seen “third-party cookies” in the news recently, and that things are changing with how you can target online advertising. Here's the low-down on what's happening.
Engagement. It’s a common goal of social media advertising, because it shows that your target audience is — you guessed it — engaged. But what does that really mean?