Make it Fast
We shot 15 videos in ten days. We had three hours with each artisan, from first meeting them, interviewing them, shooting b-roll of their location, then waving goodbye and leaping in our van to drive to our next location. I’ve made a feature film in 10 days and this shoot was more intense. I’ve done a few 48-hour film festivals, and it was like that. It was terrifying and exhilarating, like being thrown in the very deepest end of a pool. I still can’t quite believe we pulled it off.
Make it Flow
I love the challenge of taking stream of consciousness footage and making it into a coherent story. Marla did an incredible job conducting the interviews and uncovering real gold. Most people aren’t professionally trained purveyors of sound bites, but everyone has something interesting to say. My job is to make people seem as engaging and articulate as possible. At times I’m editing down to the syllable.
Make it Matter
When we arrived at Flesor’s Candy Kitchen in Tuscola, it was the middle of lunch and the place was full. One of the owners stood up, introduced us to her guests, and said how proud she was to be an Illinois Made maker. This made me see that being featured as an Illinois Made artisan wasn’t just a validation of quality, but it also had a positive impact on their business. And that made the whole project so much more meaningful for me.