Inclusive Evolution Creates Affinity
Creating a visual identity for an institution full of talented artists and designers is always going to be a tough ask! We won’t pretend otherwise. It was pretty nerve racking.
When the School launched their new brand, students surveyed felt the logo was clean, modern and contemporary, although some bewailed the simplicity as conservatism, craving a more artsy creative expression of their institution.
This reaffirmed the vital importance of including your key stakeholders in your brand evolution. While decision by committee is rarely a rewarding experience, paying your audience the compliment of seeking their input on your image and giving them an insight into the design process, can pay dividends by creating a sense of ownership.
ANZCO Foods serves up meaty projects we just love to sink our teeth into. Get a taste of the digital and development experiences we've cooked up for them. (They produce beef and lamb, by the way.)
Captivating designs for captivating performances. Lyttelton Arts Factory delivers some of Christchurch’s most exciting stagecraft, and we’re proud to tease that to the masses in their branding and promotional artwork.
The Alpine Pacific, is New Zealand’s newest touring route, 450kms of spectacular scenery winding past wineries, alpine thermal pools, wild surf, and whales.