Inclusive Evolution Creates Affinity
Creating a visual identity for an institution full of talented artists and designers is always going to be a tough ask! We won’t pretend otherwise. It was pretty nerve racking.
When the School launched their new brand, students surveyed felt the logo was clean, modern and contemporary, although some bewailed the simplicity as conservatism, craving a more artsy creative expression of their institution.
This reaffirmed the vital importance of including your key stakeholders in your brand evolution. While decision by committee is rarely a rewarding experience, paying your audience the compliment of seeking their input on your image and giving them an insight into the design process, can pay dividends by creating a sense of ownership.
When other vodka brands have much larger budgets, how do you communicate points of difference and convince people to buy from a smaller, New Zealand made brand?
What would align with the Westin Kierland brand, incorporate wellness, bring its beautiful location to life and feature elements of both relaxation and fun?
One year into the global vaccination campaign, a new challenge emerged: how to overcome Covid fatigue and lingering fears about the vaccine fueled by disinformation.