Inclusive Evolution Creates Affinity
Creating a visual identity for an institution full of talented artists and designers is always going to be a tough ask! We won’t pretend otherwise. It was pretty nerve racking.
When the School launched their new brand, students surveyed felt the logo was clean, modern and contemporary, although some bewailed the simplicity as conservatism, craving a more artsy creative expression of their institution.
This reaffirmed the vital importance of including your key stakeholders in your brand evolution. While decision by committee is rarely a rewarding experience, paying your audience the compliment of seeking their input on your image and giving them an insight into the design process, can pay dividends by creating a sense of ownership.
Harmony came to us with a fantastic range of high-quality, sustainably farmed meat products that needed a brand refresh to better connect with their target demographic: foodies who care.
“Are you the police?” “No ma’am, we’re musicians.”
More than 30 years after its release, how do you organize a convention for one of Chicago's most iconic films.
Harmony came to us with a fantastic range of high-quality, sustainably farmed meat products. As our talented creative teams were working through their brand refresh to better connect with their target demographic, our content and development teams were taking a look at their website.