Broken Shed Vodka Named Fastest Growing Vodka in the U.S. for 3rd Consecutive Year

Broken Shed Vodka, Aotearoa New Zealand's award-winning premium vodka, has solidified its position as the fastest growing vodka brand in the U.S. for the third year in a row. 


Broken Shed Vodka, Aotearoa New Zealand's award-winning premium vodka known for its smooth, crisp taste and sustainable distillation practices, has solidified its position as the fastest growing vodka brand in the U.S. for the third year in a row. According to data provided by the 2023 Liquor Handbook, Broken Shed had a 66.7% increase in overall case depletion within the country from 2021 to 2022, the highest growth rate in its vodka class.

Building on its continued success, Broken Shed is poised to sell 30,000 cases nationwide in 2023, bolstering its status as the fastest growing vodka brand in the U.S.

"This recognition is a testament to Broken Shed Vodka’s exceptional clean, crisp and smooth flavour that it offers vodka drinkers, thanks to our pure ingredients and sustainable distillation process,” said Paul Criscuolo, chief commercial officer of Broken Shed Vodka. "We are incredibly proud to celebrate another year of significant growth for Broken Shed — and we look forward to bringing a premium taste of New Zealand to more consumers in new markets across the U.S. and around the globe."

“Our dedicated team, along with the support of our distributors and sales partners, has played a vital role in Broken Shed Vodka’s ongoing success,” said Jean-Marie Heins, chief marketing officer for Broken Shed Vodka. "As more consumers opt for clean, additive-free drinks that fit in with their lifestyles we’re proud to offer them a vodka with only three ingredients — spring water, mineral water and whey – all locally sourced in Aotearoa New Zealand."

Broken Shed is currently available in 30 U.S. markets which now includes Florida and Texas - both added in the last year. Broken Shed's top markets are North Carolina, Tennessee, New Hampshire, Connecticut and Massachusetts. Globally, Broken Shed is in New Zealand, Australia and Samoa.

Looking ahead, Broken Shed Vodka will amplify its marketing efforts through a new upcoming campaign.


To view and download the campaign’s creative media assets, click here

To learn more about what makes Broken Shed Vodka the ‘world’s most unique vodka,’ visit

About Broken Shed Vodka: Broken Shed Vodka is based in Wanaka, New Zealand. Distilled, crafted and bottled in New Zealand ever since its inception in 2009, its vodka draws upon the country’s natural aquifer and spring waters, without any hint of gluten, additives, sugars or GMOs. Since entering the U.S. market in June 2012, Broken Shed Vodka has won a legion of loyal fans, and an impressive collection of awards. Broken Shed Vodka started in a 'broken' down old shed on Lake Wanaka where the formula was originally crafted and produced. Learn more about Broken Shed Vodka at

Broken Shed Vodka, 40% ABV, Distilled from Whey. Imported to the USA by Broken Shed Imports, Manhasset, NY. Broken Shed Vodka is produced by Broken Shed Limited, Wanaka, New Zealand. Drink Responsibly. © 2021

About TZO: TimeZoneOne is a community of Strategists, Storytellers and Creators. A global agency with an un-agency approach. From retail and CPG to tourism, sports, education and membership marketing, our team has vast experience creating inspiring work across a variety of industries. Born in New Zealand in 1994, TimeZoneOne has offices in Chicago, New Zealand and Canada. Industry recognition includes Communicator Awards, PRSA Skyline Awards, PCC Skyline Awards, Telly Awards, an Effie, Mercury Award, W3 Awards, and Davey Award. To learn more visit

About SCC: SCC is an independent agency dedicated to building brands and making great things happen for its clients. Based in Chicago’s West Loop, SCC has been named Small Agency of the Year by Ad Age in 2018 and 2020 and is consistently named one of the Top Workplaces in Chicago. Clients include the Chicago Cubs, Kellogg's, GE Healthcare, Casey’s General Stores, University of Chicago Medicine and LiftMaster. To learn more visit

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