TimeZoneOne and SCC Launch Tis The Sneezin’ Campaign for Illinois Dept. of Public Health

CHICAGO — Chicago-based independent agency TimeZoneOne (TZO) and its partner agency Schafer Condon Carter (SCC) recently launched Tis The Sneezin’, a campaign that playfully reminds residents to vaccinate against the fall and winter triple threat: the flu, COVID and RSV. It’s the fifth PSA campaign the agencies have created for the Illinois Department of Public Health (IDPH) since 2021.

“We’re proud to continue our partnership with the Illinois Department of Public Health on this important initiative to raise awareness and help our fellow Illinoisans to protect themselves,” said Tim Condon, co-founder and CEO of SCC. “We’ve had an incredible season celebrating the work our partners trust us to produce, and we are grateful for the opportunity to contribute to the greater good in our city and state.”

Highlighting a common way respiratory viruses spread, the Tis The Sneezin' campaign showcases everyday moments interrupted by a common symptom of the flu, COVID and RSV, along with a catchy call to action to encourage vaccinations.

View the four TV spots:

• Rideshare: Don't pick up illnesses this winter. Vaccines can keep you healthy through the holiday sneezin'.

• Elevator: Ding! Sneezin' season is coming up. Avoid coming down with symptoms by getting up to date on all vaccines.

• Detention: Teach the flu, COVID and RSV a lesson on who's boss. Get vaccinated and avoid the holiday sneezin'.

• Selfie: Sickness always has the worst timing. Get protected from the holiday sneezin' by getting vaccinated.

The campaign will reach Illinoisans in every corner of the state in both English and Spanish through a variety of traditional and online media channels, including cable, broadcast and connected TV; streaming audio and radio; billboards and bus shelters; digital display and video; print and social media.

“IDPH is continuing to work closely with local, state, and federal partners to monitor the three respiratory viruses that caused last fall and winter's tripledemic,” said IDPH Director Dr. Sameer Vohra. “We encourage all Illinois residents to do the same to prevent illness and protect yourself and your loved ones. The tools include washing your hands, improving ventilation inside your homes, staying home if sick, and getting immunized with the vaccines available to you. Why? Because... Tis the Sneezin’.”

Recently, TZO was honored with 13 awards from the Publicity Club of Chicago (PCC) and Public Relations Society of America’s Chicago Chapter (PRSA Chicago) for campaigns for the Illinois Department of Public Health and the Illinois Office of Tourism, another Illinois state agency.

TZO and SCC’s previous campaign for IDPH, “On The Fence,” took home four PCC Gold Trumpets and one Silver Trumpet at PCC’s ceremony and three PRSA Skyline Awards and one Award of Excellence. In total, the campaign has racked up 13 awards and 14 national recognitions, including an Emmy, Addy and the Best Digital Marketing/Advertising Campaign in North America from PRovoke Media. You can view highlights from the campaign here.

At the recent PCC Golden Trumpet Awards, TZO and the Illinois Office of Tourism won best in show with a Platinum Trumpet for the PR launch of ‘Middle of Everything’, the state’s tourism campaign starring actress and director, Jane Lynch, in addition to two Gold Trumpets for tourism work. TZO also received a Gold Trumpet and PRSA Chicago Skyline Award for its “Enjoy Illinois 300” sponsorship activation at the NASCAR Cup Series race at World Wide Technology Raceway in Madison, Illinois.

All three campaigns TZO and SCC created for Illinois state agencies have been named finalists across nine categories in the 2023 Ragan’s PR Daily Awards, which take place in December in Washington, D.C.

PRODUCTION CREDITS: TIS THE SNEEZIN’

Illinois Department of Public Health

Lauri Sanders, Deputy Director, Communications

Heidi Clark, Division Chief, Infectious Diseases

Karyn Lyons, Immunization Section Chief

TimeZoneOne / Schafer Condon Carter

Kristin Galbraith, Executive Director, Creative

Cristen Young, Creative Director

Barry Burdiak, Creative Director

John Gallagher, Copywriter

Dennis Bannon, Executive Director, Production

Brian Pufahl, Senior Editor

Melissa d'Ouville, Executive Director, Design

Jacqui Freeman, Studio Production Manager

Alex Hanns, Account Director

Katie Paulson, Project Manager

Joe Raser, Executive Director, Strategy

Levi Steven, Strategist

Community Films: Production Company

Jeff Tomsic, Director

Lizzie Schwartz, Executive Producer

Carl Swan, Executive Producer

Chris Spanos, Head of Production

Dominick Ferro, Line Producer

Noisefloor Sound Solutions: Audio Studio

Jamie Vanadia, Engineer

Travis Spicer, Producer

Colorist

Fred Keller, Grade/Color

TZO x ILLINOIS DEPT. OF PUBLIC HEALTH AWARDS AND NATIONAL RECOGNITIONS

Emmy® Award

Issued by NATAS Chicago/Midwest · Dec. 2022

• Winner: Outstanding Achievement for Commercial - Campaign

ADDY Award

Issued by Chicago Advertising Federation · March 2023

• Winner: Silver Addy

PRWeek Awards 2023

Issued by PRWeek · March 2023

• Honorable Mention: Best in Data Insight
• Finalist: Best in Multicultural Marketing

Reed Awards 2023

Issued by Campaigns & Elections · March 2023

• Winner: Best TV Ad for Public Affairs/Issue Advocacy Campaign
• Finalist: Best COVID Response Campaign
• Finalist: Best Public Affairs Campaign
• Finalist: Best TV Ad for Public Affairs Campaign or Issue Advocacy - Public Health
• Finalist: Best Online Video Series

The Innovation SABRE Awards North America 2023

Issued by PRovoke Media · May 2023

• Winner: Digital Marketing/Advertising
• Finalist: Data in Campaign Planning and Development

Skyline Awards

Issued by PRSA Chicago · Sept. 2023

• Skyline Award: Multicultural Marketing
• Skyline Award: Public Service
• Skyline Award: Best Use of Data/Analytics
• Award of Excellence: Crisis & Issues Management

Golden Trumpet Awards

Issued by Publicity Club of Chicago · Oct. 2023

• Gold: Advocacy
• Gold: Content Marketing
• Gold: Integrated Civic Communications
• Gold: Video
• Silver: COVID-19 Recovery

PR Daily Awards

To be issued by Ragan’s · Dec. 2023

• Finalist: Covid-19 Communications Campaign
• Finalist: Multicultural Campaign
• Finalist: Public Service Campaign
• Finalist: Storytelling Initiatives
• Finalist: Use of Data and Measurement
• Finalist: Video Campaign
• Finalist: Visual Storytelling Initiatives

TZO x ILLINOIS OFFICE OF TOURISM PR AWARDS

Mercury Awards

Issued by U.S. Travel Association · August 2023

• Finalist: Industry and Strategic Partnerships - Enjoy Illinois 300
• Finalist: Video, Film or Podcast Series - Discover Illinois with Dilla

Skyline Awards

Issued by PRSA Chicago · Sept. 2023

• Skyline Award: Best Sponsorship Activation - Enjoy Illinois 300

Golden Trumpet Awards

Issued by Publicity Club of Chicago · Oct. 2023

• Platinum Award: Best in Show - Middle of Everything PR Campaign
• Gold: Media Relations B2C - Middle of Everything PR Campaign
• Gold: Special Events - Enjoy Illinois 300

PR Daily Awards

To be issued by Ragan’s · Dec. 2023

• Finalist: Hospitality and Tourism Campaign - Middle of Everything
• Finalist: Event PR or Marketing Campaign - Enjoy Illinois 300

About TIMEZONEONE

TimeZoneOne is a community of Strategists, Storytellers and Creators. A global agency with an un-agency approach. From retail and CPG to tourism, sports, education and membership marketing, our team has vast experience creating inspiring work across a variety of industries. Born in New Zealand in 1994, TimeZoneOne has offices in Chicago, New Zealand and Canada. Industry recognition includes Chicago/Midwest Regional Emmy®, Communicator Awards, PRSA Skyline Awards, PCC Skyline Awards, Telly Awards, an Effie, Mercury Award, W3 Awards, and Davey Award. To learn more visit www.timezoneone.com.

About SCHAFER CONDON CARTER

SCC is an award-winning independent creative agency with a diverse client roster including Kellogg's, Procter & Gamble, OnDeck, Chicago Cubs, Old National Bank, and Gallagher Insurance. SCC has been an Ad Age Small Agency of the Year for 3 out of the past 5 years and recently won Chicago/Midwest Regional Emmy® Awards for work done on behalf of the Chicago Cubs, Illinois Department of Public Health and UChicago Medicine. Founded in 1989, SCC employs over 120 professionals across its global network. For more information, visit www.SchaferCondonCarter.com.