Recently, the Fulcrum team joined TZO at our Chicago office for an interactive Learning Lab. During this session, we explored methods for collecting first-party data and helping organizations use that data to enhance customer interactions through real-time personalized messages and recommendations.
Among the many learnings, Fulcrum’s personalization gurus demonstrated that by leveraging trusted first-party data sources for collection (think website forms, email, apps, point of sale, etc.), marketers can organize user data by interest, geography, behavior, demographics — the list goes on. And using that data, organizations can target users with personalized content in myriad ways.
What Does Success Look Like?
Though TZO’s personalization journey with Fulcrum remains in its early stages, our initial efforts have already delivered results for our clients.
Since June 2022, we’ve creatively leveraged the Fulcrum platform to personalize user engagement and increase key KPIs for the Illinois Office of Tourism on enjoyillinois.com, capturing valuable insights in the process.