‘On the Fence’

CHICAGO — TimeZoneOne and its partner agency SCC are proud to partner with the state of Illinois as it launches its new awareness campaign promoting the effectiveness of the COVID-19 vaccine titled, ‘On the Fence.’ The campaign features 18 real-life stories told by Illinois residents who were once initially hesitant about receiving the COVID-19 vaccine, but are now fully vaccinated.

This dynamic campaign focused on public health and saving lives was developed by TZO and SCC and produced by Tessa Films.The campaign will roll out over the coming months, including personal and heartbreaking stories from people who reflect the state of Illinois’ racial and socioeconomic diversity.

“This project was a full team effort and is a testament to the integrated TZO/SCC agency roster with partnership across client leadership, strategy, creative and production,”said Daniel Thomas, TimeZoneOne CEO. “Listening to real stories from people across Illinois who have been deeply affected by COVID-19 and lost loved ones was a humbling experience. The entire TZO/SCC team did an incredible job bringing this impactful campaign to life.”

The strategic approach behind the campaign was to interview individuals from diverse backgrounds who represent a mix of key demographics and regions throughout the state. The campaign is targeted to reach people who are still hesitant on receiving the COVID-19 vaccine.

The campaign will appear statewide and contains the following videos:

• Ken from Danville, Ill. - If we had received the vaccination (:30)
• Shannon from Quincy, Ill. - Knows it's real (:30)
• Rayyaan from Hoffman Estates, Ill. - Had his doubts (:30)
• Elvia and Rafael from LaGrange Park, Ill. - This is safer (:30)

Click here to download the ‘On the Fence’ media toolkit with videos, images and more.

The campaign will run in both English and Spanish through a variety of traditional and online media channels, including cable, broadcast and connected TV; streaming audio and radio; billboards and bus shelters; digital display and video; print and social media.

The ‘On the Fence’ campaign is part of the state’s larger ‘All in Illinois’ effort, backed by doctors and public health experts, encouraging Illinoisans to protect themselves and their communities from COVID-19 by getting vaccinated and boosted. According to IDPH, the unvaccinated in Illinois are 11 times more likely to be hospitalized than those who have been vaccinated and boosted.

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‘ON THE FENCE’ CREDITS

Client: State of Illinois
Leah Beardslee - Deputy Press Secretary, Office of Governor JB Pritzker

Agency: TimeZoneOne / Schafer Condon Carter
Daniel Thomas - CEO of TimeZoneOne
Dennis Bannon - Executive Director, Production
Joe Raser - Director, Brand Strategy
Kelly Christoffer - Account Director
Jackie Smith - Account Supervisor
Ron Sone - Creative Director
Corey Ciszek - Creative Director
Johnny Hall - Creative Director of Cinematography
Alison Quagliato - Art Director
Sam Kraft - Content Manager
Camille Suknovich - Producer

Production Company: Tessa Films
Chan C. Smith - Director
Lisa Masseur - Executive Producer
Seth Deahl - Interim Head of Production
Brooke Gaston - Line Producer
Bjorn Amundsen - Director of Photography