CHICAGO – TimeZoneOne (TZO), a global creative communications agency, has been recognized for its creative work with Navy Pier, earning two Communicator Awards. The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals.
The Award of Excellence honors TimeZoneOne’s work for Navy Pier’s successful “More Than You Imagine” brand campaign focusing on changing locals’ perception about the Pier. The campaign took a persona-driven approach to invite Chicagoans and travelers to take a second look at the Pier and all of its available offerings. The agency’s work aligned with the brand’s goal of bringing the “People’s Pier” vision to life and business objectives of driving an increase in annual visitation.
The Award of Distinction recognizes TimeZoneOne for its creative work for Navy Pier’s Fifth Third Bank Winter WonderFest. The annual Chicago winter event features 170,000 square feet of children’s rides, giant slides, holiday-themed activities and treats, and even an indoor ice skating rink. To promote the event and showcase the variety of winter activities, the team took an illustrated approach in order to bring the whimsical nature of the event to life.
“It’s an honor to have our agency’s creative work recognized in the very first year of “More Than You Imagine” by industry leaders at the Academy of Interactive & Visual Arts,” said Daniel Thomas, president and CEO of TimeZoneOne. “We are incredibly proud of the work we have been producing to reimagine Navy Pier, as partners we not only collaborate but challenge each other to be bold and different especially in our new tourism reality.”
“Navy Pier is proud to work with TimeZoneOne to achieve our strategic, creative and business goals and increase awareness of one of the Chicago’s most treasured destinations,” said Cory Jobe, Navy Pier’s Vice President of Marketing and Communications.
TimeZoneOne is the creative agency of record (AOR) for Navy Pier, an iconic Chicago institution and one of the most popular destinations in the Midwest.
For more information about TimeZoneOne’s award winning campaigns and its global destination and tourism marketing clients, explore our work here.
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