CHICAGO: TimeZoneOne (TZO), a global creative communications agency, has been named a silver and bronze winner in the campaign branding and business to consumer categories at the 40th annual Telly Awards, for its work with the Chicago Wolves. Founded in 1979, the Telly Awards honor video and television made for all screens and are judged by The Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising and emerging technology.
Boasting the tagline “There’s No Such Thing As Too Much Hockey,” the two-time Telly Award winning ads aimed to increase ticket sales and build excitement among fans, by taking a tongue-in-cheek look at how a hockey-obsessed Chicagoland family incorporates different aspects of the popular winter sport into their daily life.
“I’m incredibly proud of and honored to work alongside this profoundly talented team and am thrilled to have their hard work be recognized by one of the most prestigious industry awards,” said Daniel Thomas, president and CEO of TimeZoneOne. “So many elements went into creating this dynamic campaign – from late-night brainstorms, to extensive fan research, to production, our team ingrained themselves into the Chicago Wolves fanbase and culture to create truly unique and disruptive content that set itself apart from traditional hockey spots.”
The agency’s award-winning work was comprised of three playful online video ads for the Chicago Wolves as part of the professional hockey team’s ongoing 25th anniversary season campaign. Utilizing its in-house video production team, TimeZoneOne applied the full-creative treatment, from ideation to post-production and everything in between including casting, location scouting and set design. The innovative online video campaign includes engaging 15-to-30-second spots that ran on social media outlets, including Facebook, Instagram and YouTube.
“We couldn’t be more thrilled with the work TimeZoneOne has created for our brand,” said Mike Gordon, President of the Chicago Wolves. “TimeZoneOne has been a true partner over the years, developing exciting creative content to better connect with our fanbase, and we’re extremely pleased to see their hard work be honored by the Telly Awards.”
In addition to creating the award-winning online ads, TimeZoneOne also redesigned the Chicago Wolves website, conducted a strategic PR campaign and facilitated new opening show videos that Chicago Wolves fans see during every home game.
For more information about TimeZoneOne and its award winning work with the Chicago Wolves, as well as its other global campaigns, please visit www.timezoneone.com.
TimeZoneOne is a global community of storytellers who deliver exceptional marketing results. Specializing in destination marketing, TimeZoneOne also works with educational institutions, membership organizations and consumer and B2B brands to grow their businesses. Founded in New Zealand in 1994, TimeZoneOne’s global headquarters is in downtown Chicago, with offices in Toronto, Canada and Christchurch, New Zealand; strategic partners in the UK, Japan, Germany, Mexico and China; and clients in the U.S., Canada, Australia and New Zealand. For more information, go to www.timezoneone.com.
About The Telly Awards:
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, VR/AR Association, The Wrap and Digiday.
At TimeZoneOne, this is the time of year we like to sit back and think about all that we are grateful for. Being that it's our 25th anniversary, we certainly have a lot to reflect on.
In 1994, we started as a little kiwi agency that wanted to take marketing to the world. We quickly did just that—and continue to do so today. Hear the full story from our CEO, Daniel Thomas.