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79 Lichfield StreetCHICAGO - TimeZoneOne (TZO) and Schafer Condon Carter (SCC) have together been named the new Agency of Record (AOR) for Broken Shed Vodka, the award-winning premium New Zealand vodka growing its distribution across the U.S.
From their offices in Christchurch, New Zealand and Chicago, TZO and SCC will develop a refreshed brand identity and roll out a number of initiatives to support Broken Shed Vodka’s global growth and take the 'world's most unique vodka' to the next level in the U.S., Canada and New Zealand. This newly formed strategic partnership includes creative, digital marketing, strategy, website and social content development and paid media.
Broken Shed Vodka selected the powerhouse integrated agency team of TZO and SCC not only for their digital marketing and creative capabilities but also the team's ability to bring New Zealand authenticity to the brand globally.
“We are honoured to partner with New Zealand’s Broken Shed Vodka to grow its presence and tell its uniquely New Zealand story on a global scale in the U.S. and New Zealand markets. We’ve spent nearly three decades marketing New Zealand brands in North America, telling their stories and supporting their growth strategies.”
Broken Shed Vodka selected the powerhouse integrated agency team of TZO and SCC not only for their digital marketing and creative capabilities but also the team’s ability to bring New Zealand authenticity to the brand globally.
"To have an agency partnership with TimeZoneOne and SCC that not only specialises in beverage but is located in, and understands our brand’s home market of New Zealand, is of great value to our business success," said Jean-Marie Heins, Chief Marketing Officer of Broken Shed Vodka. “We now have global creative teams that operate in our core markets to amplify our company’s sales ambassadors’ growth objectives and can help us grow Broken Shed Vodka to become Americans’ favourite New Zealand Vodka.”
"We are excited to be jointly appointed to help take New Zealand’s Broken Shed Vodka marketing to the next level," said Richard McDonald, CEO, Schafer Condon Carter. "TZO and SCC joined forces last year to form two independent agency powerhouses that are both creative and digital at the core of what we do and we will play to our collective strengths to ensure Broken Shed becomes a break-through brand."
Broken Shed is born out of New Zealand and sustainably uses the country’s pristine natural resources to produce a vodka with only two ingredients: whey distillate and a special blend of mineral and spring waters, creating a unique and award-winning taste. Broken Shed Vodka is currently available in 24 U.S. states.
About TZO: TimeZoneOne is a community of Strategists, Storytellers, Creators & Marketers. A global agency with an un-agency approach. Historically, we’ve done a lot of work in tourism. But, there's so much more to our story. From retail and CPG to sports, education and membership marketing, our team has vast experience creating inspiring work across a variety of industries. For us, it’s not just what we do. It’s how we do it. Founded in New Zealand in 1994, TimeZoneOne's global headquarters is in downtown Chicago, with offices in New Zealand and Canada. Industry recognition includes Communicator Awards, PRSA Skyline Awards, PCC Skyline Awards, Telly Awards, an Effie, Mercury Award, W3 Awards, and Davey Award. To learn more visit timezoneone.com
About SCC: SCC is an independent agency dedicated to building brands and making great things happen for its clients. Based in Chicago’s West Loop, SCC has been named Small Agency of the Year by Ad Age in 2018 and 2020 and is consistently named one of the Top Workplaces in Chicago. Clients include the Chicago Cubs, Kellogg's, GE Healthcare, Casey’s General Stores, University of Chicago Medicine and LiftMaster. To learn more visit schafercondoncarter.com
About Broken Shed Vodka: Broken Shed Vodka is based in Wanaka, New Zealand. Distilled, crafted and bottled in New Zealand ever since its inception in 2009, its vodka draws upon the country’s natural aquifer and spring waters, without any hint of gluten, additives, sugars or GMOs. Since entering the U.S. market in June 2012, Broken Shed Vodka has won a legion of loyal fans, and an impressive collection of awards. Broken Shed Vodka started in a 'broken' down old shed on Lake Wanaka where the formula was originally crafted and produced. Learn more about Broken Shed Vodka at brokenshed.com
MEDIA CONTACT
Marla Cichowski
marla@timezoneone.com
About the Author
I manage media relations and specialize in pitching and promoting stories to the media. I coach you to navigate media interviews, and work with you to develop winning media relations strategies.
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