I love getting amazing concepts and campaigns in front of the people that want them. These days, being marketed to is just a part of life. So, marketing should absolutely be a seamless experience and not an invasive one. That’s what I do.
Hey! I'm Chrystle - a data-focused digital marketing professional. Using paid campaigns and digital strategy, I bring your engaging stories to life.
All businesses exist to solve problems. It’s fair to say people experience a range of issues, and the same solution won’t apply to everyone. I pull together data to get your audience right, connecting with people in a meaningful and relevant way. After all, that’s where the magic happens.
Part of that challenge is knowing the right channel for the right audience. Not everyone is willing to take the risk and put their message out on a channel they’ve never tried before, but I love taking them on that journey.
It’s insane the way people react differently to minor changes in creative and content. I love adjusting that one small detail that makes the difference for one culture or audience, and all the results that come from that.
Some say that reviewing analytics reports and spreadsheets are boring. I say there’s so much you can pull from data to uncover gaps in the user experience, remove the guesswork, and create something better.