Hey, I’m Levi, Content Coordinator for the New Zealand team. My goal is to craft content that facilitates a genuine connection between brands and their audiences. But what is content? And why does it need to be coordinated?
Content is a bit of a vague term isn’t it? For me, content is an all-encompassing presence for a brand. It’s your website, your social media, your EDMs, your paid advertising. Content covers it all. And that’s where I come in. Whether it be long-form blogs, snappy headlines, social posts, EDMs or digital ads, I’ve got a passion for crafting creative copy solutions. For me, part of that is enjoying the deep dive into a brand’s story to acknowledge the business strategy behind a client brief. It’s about knowing who you’re talking to, what they want, and why they want it.
So that’s what I do for TimeZoneOne in New Zealand. But my journey with TZO first started over 13,000 kilometres away…
In 2019, fresh out of Auckland University, I jumped on a flight to leave a golden Kiwi summer for sub-zero temperatures in Chicago. I’d landed an incredible opportunity: an internship at a “global agency with an un-agency approach” — pretty intriguing to say the least. US sim card and bank account acquired, I was set to enjoy some of the most memorable twelve months of my life. And I certainly did.
In Chicago I was introduced to the Enjoy Illinois brand and worked on creative copy for Navy Pier and other clients like Massel and the Chicago Wolves. Throughout the year I explored the Windy City and trekked further afield to Knoxville, Fort Lauderdale, New York, San Francisco and Santa Cruz. It was a thoroughly enjoyable flurry of new experiences and work opportunities (yes that’s me inside the Abraham Lincoln mascot suit, yes it was hot).
Returning to New Zealand at the end of my visa in early 2020, the plan had been to head back for a second helping—but SARS-CoV-2 had other plans. Since then, I’ve been working in Auckland across both US and NZ clients (a couple new highlights include Kiwicare and Qualmark).