Meet Your Visitors
We always start every project with the people that matter most, your customers, or in this instance, visitors to Wanaka.
Content strategist Claire McCallum facilitated a strategy session with 20 local businesses. The group shared their insights on who Wanaka visitors are, and what experiences appeal most to each group. Then they workshopped their key visitor personas.
Claire remembers that one of the fascinating things about the day was how every person in the room had different opinions on who visits Wanaka, and who were their most important visitors from a tourism revenue perspective.
She says, “This debate isn’t uncommon, we often encounter this in strategy sessions. These discussions show the enormous value of making time to come together and talk about your visitors. The more you consider who your visitors are, and what they want from you, the better an experience you can offer them. That’s why visitor personas are so valuable.”
A Rolling Conversation
Digital designer and developer, Johnny Hall, remembers the project. “Our relationship with Wanaka is very reciprocal. At TimeZoneOne, we don’t use the model where all information from our client partners is relayed via the account manager. We try to give our partners access to all the key people working on a project.
“I remember one day I’d designed the site search function. I emailed the Wanaka team saying, ‘I’d really like to share this with you. I think I’ve just made one of the best things I’ve ever designed!’ And we jumped straight on Skype, bounced some ideas around, and ended up with something even better. We had a continual rolling conversation about the design.
“That sort of relationship is based in trust and respect. The Wanaka team value our professional expertise, and they know we all want to create the best possible product. When you know you have each others’ best interests at heart, projects go better.”
A True Partnership
Account manager, Karolyn Jules says. “I really enjoy working with James and Tess. There is great trust on both sides. The relationship is open and respectful, and they really value our advice and our honesty.”
“Wanaka is one of my top destinations in New Zealand. There’s everything in one beautiful location. My partner and I can go from kite surfing, to standing on the peak of a mountain, in one day.
“I love that when we visit the Lake Wanaka team we spend half the day talking business, and then half the day catching up and enjoying the view. You know you’re a good team when you work well together and have a good personal connection. James and Tess are just very joyous people.”
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