USA
176 N RacineCANADA (ON)
88 Queens Quay WestCANADA (BC)
701 West Georgia Suite 1500NEW ZEALAND
79 Lichfield Street
Massel stock and seasonings are made in Australia and loved by the world. Their products really are just the good gear. They’re vegan, gluten-free, and GMO-free. They use premium vegetables, herbs, sea salt and extra virgin olive oil. They don’t add MSG or any artificial additives or preservatives.
Massel are a family-owned Australian success story. They took on the big multinationals and won. Now they dominate the Australian stock and seasoning market, with over 70% of its sales. Not bad for a business that started because the founders couldn’t find a decent instant bouillon to make soup for their kids. Once Massel conquered the Australian retail scene, they turned their attention to bigger markets. That’s where TimeZoneOne came into the picture.
I’m typing this one-handed munching on a mushroom and spinach quiche flavoured with Massel.
It’s too tasty to stop, but crumbs are beginning to threaten the keyboard.
That’s the kind of devotion Massel produce, with their world-best stocks and seasonings.
We’ve partnered with Massel for more than five years now. It all started with a Thanksgiving turkey-style gravy campaign, and snowballed into managing their brand in the US and Australia.
We’ve done so many fun projects with Massel that it’s hard to pick favourites. But if you twisted our arms (or threatened to take our quiche away), we’d say we’re most proud of their tradeshow collaborations, influencer partnerships, social media community engagement, and work we’ve done recently with Taste Australia.
Why is Massel so awesome? Well, apart from their stocks and seasonings being vegan, gluten-free, low sodium, and seriously good for you, we love Massel because their products are delicious. A Massel stock cube in your sauce or your soup elevates your food from tasty, to crazy-tasty.
But there’s more! You probably know that one of the top five things you can do to slow climate change is eat a plant-based diet. Not only were Massel way ahead of the eco-conscious eating curve when they launched their first vegan stock in 1982. They were also way ahead of the trend for purpose led businesses.
Their three founding principles are:
We’re proud to work with Massel because they’re an inspiring organisation who improve people’s lives, and the world in which we live. We’ll raise a cup of soup to that!
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“TimeZoneOne are a dynamic, creative, and resourceful team who consistently go beyond the call to ensure that our marketing meets our ever-growing needs. They deliver exceptional results with aplomb and professionalism in a complicated and competitive marketplace.”
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