I’m Tweetin’ it! (Accidentally).
Last month McDonald’s lived every social media manager’s nightmare when they accidentally scheduled – and tweeted – an incomplete message.

Oops. But credit to McDonald’s: they left the tweet up, and it may even have worked in their favor. Nearly 23,000 retweets, more than 72,000 likes – that’s way more engagement than their other tweets. Sure, it wasn’t all positive attention, but they were able to show they could laugh at themselves (and deliver a brand message).

Still, Wendy’s came out the real winner with another example of its keen social wit.

Mic drop.
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