Speaking of Instagram: now you can follow hashtags
Instagram users can now follow hashtags just as they would regular Instagram accounts.
So, let’s say you’re interested in that #travel hashtag. Just click on the hashtag somewhere (or search for it in the app), and hit the “Follow” button at the top of the page. You’ll receive the occasional top photo or video in your feed amongst updates from the accounts you follow, and you can see recent #travel Stories in the Stories section.
Brands now can do more than just encourage people to tag photos with their hashtags – they can encourage them to follow them, too.
But while she says it’s a huge game-changer for brands, our social media manager Claire says they still ought to approach it carefully. “A pitfall would be for brands to fall back into the trap of filling posts with hashtags,” she says. “If a particular hashtag is oversaturated, it loses its efficacy and usefulness as a search tool.”
“But the feature again helps position Instagram as one of the greatest social powers of now. First treading into Snapchat’s territory with Stories, and now getting some Pinterest vibes.”