AUSTIN, TEXAS: TimeZoneOne (TZO), a full-service global marketing agency specializing in tourism, has launched a ground-breaking new data platform set to revolutionize the way destination marketing organizations aggregate and utilize their available data.
Named DOTTIETM, the data intelligence tool has been developed in consultation with leading destination marketing organizations around the globe and leverages more than a decade of learnings. DOTTIE aims to create a seamless experience collecting data points that will power business listings beyond basic. DOTTIE’s predecessor has been utilized by TZO partners including the Illinois Office of Tourism (IOT), Chicago's The Magnificent Mile and Chicago Loop Alliance, Panorama Mountain Resort in Canada and Lake Wanaka Tourism in New Zealand.
Announcing the launch of DOTTIE at the U.S. Travel Association’s annual ESTO (Educational Seminar for Tourism Organizations) conference, TimeZoneOne President and CEO Daniel Thomas said the advanced data platform will be a game changer for all destination marketing professionals.
"25 years of experience in the tourism marketing business has given us a comprehensive understanding of the difficulties that destinations face in sourcing and managing quality digital content," Thomas said. "DOTTIE is our response to that challenge, and it empowers tourism businesses to create effective listings with a simple-to-use interface that converts website visitors into destination visitors."
DOTTIE works by simplifying the process of sourcing, managing and publishing member data online. It achieves this by finding data from relevant, credible sources such as Yelp, TripAdvisor and Google Places. It then brings it all together into one rich business listing. Members can easily log into the portal to make updates or changes, and destination website owners can review, edit and approve the information.
DOTTIE also generates simple, insightful reporting – so you don’t just get analytics, but you get a true read on what’s working. You can get reports on metrics like bookings, and you can monitor how your ratings change over time to see how your destination is performing.
"DOTTIE enriches your destination's story while generating revenue for your local businesses," Thomas added.
DOTTIE user Visit Oak Park is thrilled with early results.
"DOTTIE has taken our website up a notch," said Visit Oak Park President and CEO Eric Wagner. "The listings are beautiful and user-friendly. The data automation makes life easier, and I love that my communities can simply log in and make their own changes."
Visit www.dottie.io to learn more about DOTTIE.
At TimeZoneOne, this is the time of year we like to sit back and think about all that we are grateful for. Being that it's our 25th anniversary, we certainly have a lot to reflect on.
In 1994, we started as a little kiwi agency that wanted to take marketing to the world. We quickly did just that—and continue to do so today. Hear the full story from our CEO, Daniel Thomas.