TimeZoneOne Named Strategic Partner and Creative Agency of Record for Navy Pier

The agency’s work is aligned with the brand’s goal of bringing the “People’s Pier” vision of the destination to life and drive annual increase in visitation.

CHICAGO: TimeZoneOne (TZO), an independent creative communications agency headquartered in Chicago, is proud to announce that it has officially been named as the creative agency of record (AOR) for Navy Pier, an iconic Chicago institution and one of the most popular destinations in the Midwest.

“To say that TimeZoneOne understands the Chicago market is an understatement. Our team has embedded itself into fully understanding and connecting with the city’s rich history and culture to better serve our local clients,” says Daniel Thomas, TimeZoneOne President and CEO. “Earning Navy Pier’s business reinforces that TimeZoneOne has solidified itself as the tourism industry agency of Chicago. We look forward to fostering a long-standing relationship with Navy Pier, while re-introducing Chicagoans and helping bring new faces to one of the most energetic and progressive landmarks in the US.”

TZO’s first project as AOR for the nonprofit organization was to develop a new brand campaign that focuses on changing locals’ perception about the Pier. The campaign, titled “More Than You Imagine,” invites Chicagoans to take a second look at the pier and all of its available offerings. The campaign was born from the notion that many locals are not aware of how much the Pier has changed and currently don’t view it as a place where they can experience “where fun lives large.” The agency’s work is aligned with the brand’s goal of bringing the “People’s Pier” vision of the destination to life and drive annual increase in visitation.

Media channels for the campaign include Out of Home (OOH), OLV, radio, digital, social media, print and more. Additional creative work will be rolled-out by TimeZoneOne over the next several months. To see a sample of creative work from the campaign, download here.

“Working with an agency partner that understand the intricacies of the Chicago tourism and destination market is essential to align with Navy Pier’s mission of driving exploration and inspiration for its nearly 9 million annual guests,” said Marilynn Gardner, Navy Pier President and CEO. “Navy Pier looks forward to working hand-in-hand with TimeZoneOne to achieve our creative goals and increase awareness of one of the city’s most treasured destinations.”

In addition to consumer-facing media, the campaign has been extended to B2B (business-to-business) media as a way to support the Pier’s East End events business. The work for this initiative has been in-market since May 2019 and will continue to roll out in trade publications for the next several months.

For more information about TimeZoneOne, its work with Navy Pier, other award winning campaigns and global destination and tourism marketing clients, please visit timezoneone.com.

Related Articles

All Articles

J012625 V.O.T BSV.com Swapout Assets Main Page Hero 2400x1232
Broken Shed Vodka Named Fastest Growing Vodka in the U.S. for 3rd Consecutive Year

Broken Shed Vodka, Aotearoa New Zealand's award-winning premium vodka, has solidified its position as the fastest growing vodka brand in the U.S. for the third year in a row. 

 

DALLE 2023 08 03 13.19.39 hi res 4k photo of a delivery robot carrying plates of food in a classy restaurant
Are Robots Taking Tourism Jobs?

Tourism industries around the world are struggling to rebound in the post-pandemic boom. Can robots help tourism recover, or are they coming for our jobs?

andy kelly 0E vhMVqL9g unsplash
AI versus Creativity

Will AI like Chat GPT replace the need for copywriters? Will Skynet bring about the destruction of humanity? The truth is no, not yet, and hopefully not.

All Articles