Media channels for the campaign include Out of Home (OOH), OLV, radio, digital, social media, print and more. Additional creative work will be rolled-out by TimeZoneOne over the next several months. To see a sample of creative work from the campaign, download here.
“Working with an agency partner that understand the intricacies of the Chicago tourism and destination market is essential to align with Navy Pier’s mission of driving exploration and inspiration for its nearly 9 million annual guests,” said Marilynn Gardner, Navy Pier President and CEO. “Navy Pier looks forward to working hand-in-hand with TimeZoneOne to achieve our creative goals and increase awareness of one of the city’s most treasured destinations.”
In addition to consumer-facing media, the campaign has been extended to B2B (business-to-business) media as a way to support the Pier’s East End events business. The work for this initiative has been in-market since May 2019 and will continue to roll out in trade publications for the next several months.
For more information about TimeZoneOne, its work with Navy Pier, other award winning campaigns and global destination and tourism marketing clients, please visit www.timezoneone.com.