Christchurch, NZ - TimeZoneOne (TZO) has been chosen by Qualmark, the quality assurance division of Tourism NZ, as one of the preferred suppliers to provide digital marketing training to New Zealand tourism operators. The goal is to help tourism businesses operators’ develop crucial digital strategies and skills to increase their visibility, in order to reach a new market of domestic travellers in the current COVID-19 world.
“Finding solutions to improve and enhance digital marketing for clients is at the heart of what we do, said Daniel Thomas, president and CEO of TimeZoneOne. “We are incredibly proud to be chosen to help empower tourism operators to attract and engage travellers during this unprecedented time in the tourism industry.”
TZO’s one-on-one training sessions present solutions for strategic digital marketing, search engine optimisation (SEO), organic growth, tracking website performance and managing online booking system audits. Trainings also target online advertising and paid media, social media content and creation, and how to best measure success.
The training programme is made possible by the New Zealand government’s tourism recovery package, in which Qualmark received $5 million to boost digital capability in the tourism sector through digital enablement programs. The programme is free of charge and open to all tourism operators throughout New Zealand.
TZO is the only supplier in the South Island to partner with Qualmark to execute this programme and one of five suppliers throughout the country. To date, TimeZoneOne has trained over 100 operators in seven one-to-many workshops held across the South Island, and over 65 one-to-one sessions with tourism operators to understand in more depth how the programme can help to improve their digital marketing practices ahead of the summer season.
The programme will continue in to the first half of 2021. To find out more about the MBIE Tourism Advisory Support Service phase two programme and to register, visit the Qualmark website.
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