In June 2017, a friend at Expedia called Daniel and asked if we might be interested in putting together a proposal to evolve their activity email marketing.
An Awfully Big Adventure
Daniel called me and asked: “What do you think, Lizzie?” I don’t mind admitting I had a healthy dollop of self-doubt that we, as a boutique collective of destination marketers, would have anything to teach a global travel behemoth like Expedia. But it turns out we do, and that’s awesome!
So, in September we flew to Seattle. We went up the Space Needle, ate chowder and kettle corn and visited the incredible Chihuly Glass Museum. We made like tourists.
Then we met with key people from the Expedia activity team at their Bellevue office. They briefed us on their goals for evolving their activity e-marketing strategy. It was one intense day of discovery.
Harmony came to us with a fantastic range of high-quality, sustainably farmed meat products that needed a brand refresh to better connect with their target demographic: foodies who care.
Harmony came to us with a fantastic range of high-quality, sustainably farmed meat products. As our talented creative teams were working through their brand refresh to better connect with their target demographic, our content and development teams were taking a look at their website.
The Alpine Pacific, is New Zealand’s newest touring route, 450kms of spectacular scenery winding past wineries, alpine thermal pools, wild surf, and whales.