TimeZoneOne Receives Four PRSA Skyline Awards

TZO’s work on the Illinois Office of Tourism #AmazingForAll campaign earned a Skyline Award in the Special Events category and was a finalist for the ‘Best of Skyline’ award. This initiative called for TZO’s public relations team to organize a community activation to celebrate “Amazing for All” (AFA), IOT’s new LGBTQ+ and diversity campaign. To launch the campaign, local artist and LGBTQ+ ally Matthew Hoffman was commissioned to create a 6-by-23-foot wooden sculpture of #AmazingForAll to serve as a centerpiece. The campaign was incredibly successful with impressive results:

• A 350% increase in media traffic to the AFA landing page during the event and the week after
• 8,500 new likes on their social media channels
• Increased #AmazingForAll hashtag usage by 55%
• Garnered more than 28.5 million impressions from eight feature stories, both nationally and internationally

TimeZoneOne earned a Skyline Award of Excellence in the Media Relations category for its work on IOT’s Illinois Frank Lloyd Wright Trail during National Travel and Tourism Week. For this campaign, TZO’s communications team was tasked with attracting domestic and international leisure travelers to the area and encouraging them to partake in multi-day road trips within the state of Illinois. TZO developed multi-day trip itineraries featuring the 13 public Frank Lloyd Wright sites throughout the state, all while keeping hotel bookings in mind, IOT’s key business objective. As a result of the agency’s creative communications campaign, the team secured 178 local, regional, national and international media placements reaching an estimated audience of 318.4 million with a combined media value of $1.2 million.